Rexona

In this marketing campaign, we aim to leverage moment marketing strategies to effectively promote Rexona's new Protection Active+ Anti-Trace Deodorant range. By tailoring our messages to align with the different interests of consumers based on the time of day, we can maximize engagement and impact. Additionally, a display video featuring the renowned athlete, Joe Wilfried Tsonga, will complement the entire campaign, enhancing its effectiveness.

The message was designed according to the broadcasting platforms.

30 second video for the digital promotion campaign and all other digital formats for social media.